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Booksy: A mobile app to make a barbers job easier

As a barber at Platinum Kutz Barbershop in Des Moines, Michael Fenton has nearly 250 clients that could schedule a haircut.

So he uses Booksy—a mobile app— to organize those clients.

Booksy provides users a list of barbers, hair salons, tattoo artists, spas, pet services and personal trainers along with time slots, a list of services and prices. The app is free to download.

Fenton said customers can use the app to view his schedule and book an appointment. He receives a notification when somebody schedules a time slot.

“Right now I have 250 clients and probably 150 on Booksy,” Fenton says. “We’re trying to get the stubborn people to go to Booksy, that’s a challenge. It makes sense to me because everybody has a smartphone but some people are old fashioned.”

Booksy is a free mobile app that directs users to find hair salons, barbers, tattoo shops and other products.

Making work less chaotic

Fenton, 34, has been a professional barber for just over a year and says he first heard about Booksy from his mentor in barber college.

During barber college, Fenton said he scheduled his clients the, “old school” way through phone calls and walk-ins.

“It’s pretty chaotic sometimes,” Fenton says. “It reduces stress, time, it’s professional.

“And in the end it makes more money.”

He says some of the barbers at Platinum Kutz Barbershop are starting to schedule clients through Booksy.

“They’ve been doing it all by phone calls and pretty much manually, which would be stressful,” Fenton says. “A couple weeks ago a few more barbers started using it because they see the convenience and all the pro’s to it.”

The photo of this haircut went viral on social media. Photo courtesy of Michael Fenton/@PlatinumRemix

Promoting through social media

Fenton connects Booksy to his Facebook and Instagram accounts so potential customers can see his work.

“Barbering is a very competitive trade, everybody takes pride in their work,” Fenton says. “I get clientele through Booksy from people I’ve never met before because they see my portfolio which is linked to Facebook and Instagram. Social media is your key to the city. As long as you stay consistent with posting, it just gets bigger and better.

“I even had a cut go viral.”

After each appointment customers can leave a review and rate their experience on Booksy using one through five stars.

“So they have options as well, if they are not satisfied, you can look at somebody else’s profile,” Fenton says.

Fenton currently has a five-star rating.

A partial list of services Michael Fenton offers at Platinum Kutz Barbershop in Des Moines.

Five-star rating

Fenton says he’s been cutting friends hair since middle school.

He realized he could make money of his skillset after cutting his friends hair before a UFC fight in Kansas City.

“That moment was like, I get to do something I love and get paid for it,” Fenton says. “I just like the way people look and feel when they come in, they have a different persona but when they leave they feel refreshed and rejuvenated.”

1 Comment

  • Regan Amrapala
    Posted November 7, 2017 at 4:13 pm

    Such an amazing article on a very amazing and talented barber, my fiancé is so dedicated and I know that this article is everything to him!

Comments are closed.

Booksy: A mobile app to make a barbers job easier | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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