As the second week of classes began at Drake University, communications professor Chris Snider held his customary discussion with students about how they use social media.
He reported the results in a blog post on Monday, revealing that Snapchat and Instagram remain the social networks of choice among college students.
The least favorite social media sites were Reddit and Tinder.
Snider says that Finsta accounts (Fake Instagram accounts) are on the rise because students use this second account to post more frequently and show a less perfect version of their lives, compared to their regular Instagram account.
“My students estimated that less than half of college students their age have a “Finsta” account, but they still see it as a trend,” Snider writes.
Snider also wrote that VSCO—the photography and social app—is gaining steam lately because as students’ parents join Instagram, they need a different outlet.
“Students feel they can be themselves on Finsta and Snapchat (and to some degree on Instagram Stories), but they have to put forth the best image on Instagram posts,” Snider says.
What else happened…
Bolstra, a Carmel-based agile customer success platform, completed a $1.5m seed round
A look inside the new Kum & Go headquarters – The Des Moines Register
Iowans divided on view’s of state economic development incentives – The Des Moines Register
Autobooks, a Detroit-based fintech startup, raised $10M in Series A funding
New cloud-based products aim to boost employee productivity – TCBmag.com
Lula raises $420K, fueling the expansion of home service offerings – StartlandNews.com
Code Ninjas uses karate format to punch into KC youth STEM scene – StartlandNews.com
St. Louis Ballet gets into Valentine’s Day with ‘Love Stories’ – STLtoday.com
Kansas-based TechAccel invests in ag startup Plastomatics – STLtoday.com