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Rocket Referrals: helping businesses build loyal customer relationships

In business, maintaining good relationships means everything. That may sound simple enough, but it can be challenging and time-consuming to shape and nurture relationships while also growing a business.

That’s where Rocket Referrals comes in.

Rocket Referrals is a company that helps improve your company’s referrals, retention, reviews and relationships.

“The whole idea behind Rocket Referrals is to help companies get the most out of their current customers,” said Torey Maerz, CEO and co-founder of Rocket Referrals. “We want to get them to buy more, stay longer and refer their friends.”

Rocket Referrals is able to do that by using an automated personal communication platform.

“The best part from a customer’s perspective is all they need to do is set up a data feed of their information to us, flip a few switches and everything is already prebuilt and ready to go,” said Maerz. “They don’t have any lengthy configuration or setup or building campaigns or anything like that. We’ve written the copy. We’ve created all the campaigns for them.”

Growing outside of insurance

Rocket Referrals has worked primarily with insurance carriers and agencies.

“They’re the people who really need our product the most right now,” said Maerz. “Insurance agents are looking for a way to communicate with their customers in a personal way.”

But other industries are starting to discover the value Rocket Referrals brings.

“There are hundreds of different types of businesses that could use Rocket Referrals, Maerz said. “Insurance is just the tip of the iceberg.”

Defining success differently

Rocket Referrals is seeing 150-200% growth year over year, according to Maerz.

“We’re growing significantly which is great. But we’re growing in many ways that are a lot more important than numbers,” Maerz said. “For us, success isn’t about revenue or customer numbers. It’s really about the success of our team. And the more people we bring on the more apparent it becomes that it’s all about our employees.”

Maerz credits Rocket Referrals success to having a small staff and still being able to provide the support that they do.

“We have such an amazing group of people,” Maerz said. And to me, that’s the most exciting thing about Rocket Referrals. We’re like a family”




1 Comment

  • Hope Wood
    Posted July 18, 2018 at 10:01 am

    Rocket Referrals has made my goal of a referral base business a reality. I’m 3 months in and so excited to keep going. They have great ideas published on their Facebook page, they really understand what business owners need.

Comments are closed.

Rocket Referrals: helping businesses build loyal customer relationships | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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