ETALYC selected for 2020 University Innovation and Entrepreneurship Showcase

Ames-based startup ETALYC has been selected to participate in the 2020 University Innovation and Entrepreneurship Showcase on September 10 in Washington, D.C.

ETALYC, a software as a service (SaaS) provider focused on improving traffic flow and safety, will be one of a number of university-affiliated startups featured in the showcase. The event will spotlight startup companies from across the nation that have created products and services using federally-funded, university-based research.

This marks the third year that Iowa State and one of its affiliated startups has been selected to participate in the showcase since the annual event’s 2017 inception. Gross-Wen Technologies presented in 2017 and N-Sense presented and 2019.

Dr. Sharma is an Iowa State associate professor of civil, construction and environmental engineering, and a research scientist at the Institute for Transportation (InTrans). In 2016, Sharma and co-founder Vishal Mahulkar established ETALYC, which evolved from a traffic incident management system, called TIMELI (Traffic Incident Management Enabled by Large-data Innovations).

Using machine learning and data analytics, TIMELI sorts through real-time traffic data to quickly find problems and alert the staff in traffic management centers.

Moving from research to commercialization

In 2016, the National Science Foundation (NSF) Partnerships for Innovation Building Innovation Capacity program awarded Sharma and his team a three-year $1 million grant to advance, adapt, and integrate the technology into a specified, human-centered smart service system.

As the project advanced, the researchers enrolled in Iowa State’s NSF-funded Innovation Corps Site program to gain valuable lessons on how to move their NSF-supported research toward commercialization. That led to completing the ISU Startup Factory, a 52-week intensive program which provides an avenue for students, faculty, and staff to create technology-based businesses.

More recently, ETALYC was awarded $225,000 in Phase I SBIR funding from NSF to develop and demonstrate the feasibility of the promising technology.

ETALYC currently has a paying customer and is poised to raise additional capital for large scale deployment of its technology.

Previous coverage

ETALYC is using technology to improve traffic flow, was accepted into Arcadis accelerator -March 27, 2019