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  • Full Time
  • Ames

Website Zoetis (Performance Livestock Analytics)

Position Summary:

Performance Livestock Analytics (PLA) is a technology company that simplifies data and analytics for the livestock industry. As part of Zoetis, the digital platform developed by PLA is helping to accelerate progress in precision animal health and improve sustainability of producers’ operations.

We are seeking a savvy wordsmith and creative, action-oriented digital marketer to join our team. You will own and execute campaigns to increase awareness and attract new customers. To date, our digital marketing efforts have been a leading source of customer growth, and we’re ready to expand our team to amplify our precision animal health story within the industry.

Candidates must have a knack and love for writing, a general understanding or interest in the livestock industry, and experience in digital and content marketing to achieve business goals. You will have the opportunity to sustain and further develop our voice across all content.

We’re looking for someone who can:

  • Bring a dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, rely on data, and execute digital tactics.
  • Be a natural collaborator: You’re a natural when it comes to collaborating with agency teams, freelancers, sales colleagues, customers, external influencers, and industry experts to produce relevant content that resonates with your target audience.
  • Share fresh, new ideas: You’re a pro at brainstorming and seeing creative ideas through to implementation. This role is at the core of the marketing team, and regularly interacts with our customer success and sales team. Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into new customer growth.
  • Pay attention to detail: We’ll look to you to own, build and manage a rich content calendar that attracts new leads and fosters customer growth. Monitor the analytics and work with the team to optimize our processes through email, content and social media.
  • Take initiative: Grow our content engine, social media presence and foster relationships with customer influencers. Explore new ways to engage and reach our target audience and track the success.
  • Be results oriented: You enjoy testing and measuring results. Track, measure and analyze all initiatives to report on ROI. Use the data to constantly test new ideas, evolve and improve results.
  • Act as a team: Share, collaborate and act as a team player performing other duties and responsibilities as assigned and directed.

At Zoetis we are passionate about our customers and the animals in their care. We discover, develop and manufacture the world’s most innovative and effective products for animal health—medicines, vaccines, diagnostics, genetic tests, biodevices—and we are creating the next generation of integrated solutions and services to support this evolving industry. We know our people drive our success. Our colleagues are proud of our company culture and the meaningful role we play in caring for animals.  The Zoetis Core Beliefs define the commitments we make to our colleagues, our customers and our stakeholders every day. They have guided the creation of our award-winning workplace and our proud position as a leading partner of choice in animal health.

www.zoetis.com

Qualifications (Training, Education, & Prior Experience):

  • Bachelor’s degree in communications, marketing, business or related
  • 1-2 years of digital and content marketing experience
  • Cattle experience and agriculture background or degree helpful but not required.

Knowledge, Skills, Ability Requirements:

  • Knowledgeable in current practices, trends, and technology used in digital marketing
  • Familiarity with how customer relationship management (CRM) and content management system (CMS) tools work, particularly Hubspot
  • Familiarity with marketing automation and lead generation tools
  • Experience with analytics tools including but not limited to Facebook Audience Insights, Google Analytics and Ads Manager, Hubspot
  • Strong oral and written communication skills
  • Self-motivated, detail-oriented, comfortable in an environment of changing priorities
  • Independent thinker, able to work effectively with limited supervision
  •  Excellent project management and time management skills

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at http://www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

To apply for this job please visit zoetis.wd5.myworkdayjobs.com.

Digital Content Manager | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at mpatane@clayandmilk.com.
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