Marketing Manager, Lead Generation

Website LenderClose

LenderClose is seeking candidates for a Lead Generation Marketing Manager position. This position is based at the LenderClose headquarters in West Des Moines, Iowa.

About LenderClose

LenderClose is a fast-growing fintech modernizing the financial services industry by supercharging the lending process with technology. The LenderClose platform delivers speed, efficiency and borrower experience by equipping community lenders, credit unions and banks, with solutions they need to compete in the competitive lending market.

Our culture is built on a foundation of team members who bring LET’S GO! and HELL YEAH! energy every day. And, who not only thrive but excel in an environment of cross-functional collaboration, success-oriented achievements and an entrepreneurial spirit mindset.

Position Summary

The Lead Generation Marketing Manager is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads at the top of the sales funnel.

The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in a CRM and marketing automation software, and analyzing results for actionable insights for both the marketing and sales teams.

Job Description

This position will be responsible for nurturing healthy internal and external relationships with the intent of building lead generation program value, direct response tactic execution, differentiating the company from its competitors, promoting LenderClose thought leadership, becoming a product knowledge expert, and creating an environment for continuous campaign improvement.

Qualifications

Bachelors Degree in Marketing or Communications-related field of study or equivalent professional work history. Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing.

5+ years of in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.

Excellent written and verbal communication, interpersonal, and organizational skills.

Seasoned project management skills; highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.

Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities.

Is a team player with the confidence to present a professional and positive demeanor with internal and external customers. Able to take the lead and guide agency relationships and other employees when necessary.

Experience working within technology services a plus.

Responsibilities:

Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.

Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.

Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.

Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. Experience with marketing automation platforms and CRM software experience required.

Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.

Targeting/Segmentation: Segment target audiences based on segment strategies, personas, messaging strategy, and demographic criteria and completed interactions (e.g. content downloads, calls, chats, lead form completion, page views, etc).

Lead Generation Workflows: Define lead flow processes and optimize system architecture and program workflows in marketing automation and CRM software to support Sales/Marketing processes.

Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.

Manage day-to-day activities and lead planning meetings with internal teams and external agency to define and execute on B2B demand generation strategy required to drive identified KPIs and business growth initiatives.

You will benefit from:

  • competitive base pay
  • room for career development
  • eligibility to enroll in one of the three company health plan options as well as dental and vision
  • the commitment to a strong work and life balance with an unlimited paid time off policy
  • benefit of working alongside colleagues at a fintech who are focused, community-active, and energetic

To apply for this job please visit www.linkedin.com.