We’re a startup that covers startups. We also cover investors, and we have our own financial backers. Two of our founders run other companies: one that makes money by supporting entrepreneurs (Gravitate) and the other that is a well-known Iowa startup (Dwolla). Both of these founders will occasionally contribute to Clay & Milk. It’s easy to see how this arrangement can result in conflicts of interest. This means we need to be transparent and that’s a goal we put in high regard. To the extent we can, we plan to disclose the involvement of any entity backing Clay & Milk, including in our content. Should stories arise involving Gravitate or Dwolla, our editorial team will judge them as they would any other story: based on merit. In addition, we do not guarantee or promise to write about an individual or a company solely because they are a sponsor or back us financially.