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Gebhart: Understanding art in three steps

Editors note: Our stories focus on the people behind the creations of the new companies, products and arts. In order to build something you must form it (clay) and help it grow (milk). Be it our venture, the nurturing of a community or the entrepreneurs, artists and others from the middle working with their own stories to tell. 

We’re excited to start telling more stories from the arts.

We start with an explanation of how to look at art…

In this world of constant bombardment of visual stimulus, our brains have become trained to make quick responses, often overlooking critical information. This happens in all aspects of life, including looking at art.

Art is personal as well as communal. Visual literacy provides tools for introspection, communication, and reasoning through an in-depth gaze at art. The practice of visual literacy is first and foremost about slowing down. It is about understanding our judgements and our interpretations, and then recognizing how our past experiences and our bias are influencing what we see. We make a lot of assumptions every day, and practicing visual literacy helps us challenge ourselves and opens new opportunities for learning.

So how do you look at art to really understand it?

The most basic visual literacy practice is done in three steps – Describe, Interpret, Evaluate.

Describe begins by looking. Really observing the specifics. It involves noticing things like line, shape, color, texture, and the juxtaposition of them. This step is challenging because our brain instantly wants to jump to judgement and understanding. We need to cognitively force it to take a step back. It is important to avoid emotion or unnecessary associations in this step. For example, do not say things like – this reminds me of… When you think you’ve seen it all, ask yourself – What more can I find? Don’t move on until you’ve seen at least one more thing.

Once you’ve given words to the visual facts, move on to the Interpret step. Start by combining the different elements to form meaning. What meaning, message or feeling can you find in the work of art? Through the presentation of art elements described in the first step, what is the artist trying to communicate? Multiple interpretations are valid and expected as long as you can tie it back to the visual by asking yourself: What did I see that made me say that? Avoid using the word ‘obvious’ in any visual literacy practice. Nothing is obvious. Everything needs to be noticed.

The last step is Evaluate. Evaluation is when you notice how and why you had the interpretation you did. It does not mean deciding whether you like the work of art or not. Ask yourself: How are my experiences or knowledge influencing what I see? Because of this evaluation, no two people will see exactly the same thing when they look at a work of art. In fact, the same person will see things differently from day-to-day and the final step is to recognize those influences.

By taking the time to actively participate with a work of art, you as the viewer, bring meaning to the art and can enrich yourself through the process.

Want to give it a shot? We’re asking for your take on art at an upcoming Clay & Milk event from 4:30-6:30 p.m. July 7 at Olson-Larsen Galleries.

Once you’ve been able to describe, interpret and evaluate the work of art shown above, send us your review. Or see it in person, now through the end of July at the Iowa State Historical Building. Send your reviews to editor@clayandmilk.com.

Nancy Gebhart is the Educator of Visual Literacy and Learning for University Museums, based in Ames, Iowa at Iowa State University.

Gebhart: Understanding art in three steps | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at mpatane@clayandmilk.com.
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