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TechBrew: Q&A with Iowa Lottery CEO Terry Rich


On the second Friday of each month, the Technology Association of Iowa hosts an informal networking event at West End Salvage in downtown Des Moines for entrepreneurs, technologists, funders, business professionals and government leaders.

And during each event, Technology Association of Iowa President Brian Waller sits down with a local tech executive for a Q&A. After each interview, Waller presents them with a vinyl record of their choice.

To kick off 2018, Waller sat down with Iowa Lottery CEO Terry Rich then presented him with the 1977 album “All n’ All” by Earth, Wind & Fire.

Rich joked that 72 is the lucky number.

Their Q&A is below and has been edited for conciseness:

You are not a technology guy but you do have a history, let’s talk about it…

TR: Oh hell yes. I came out of college and started with Heritage Communications, it was the most entrepreneurial company. Cable television before cable was cool, we went out and sold for $6 and everybody said this would never work, to pay $6 for extra channels.

We helped start all these different channels and it was really fun. Ultimately the Bass brothers took a run at our stock, much like what happens today in the tech world.

And we continued then something that started with Earth, Wind & Fire. I was laying down one night listening to “Fantasy” on this album and my hometown of Cooper, Iowa was having a Centennial and they asked me to help with publicity. I kept thinking Cooper never had anybody famous so let’s adopt somebody famous.

Ultimately we sent out a press release and got to go interview Johnny Carson and got to interview him as the 51st citizen who got to be a citizen for a day of Cooper, Iowa.

But from a technology standpoint, they talked about uplinking from Cooper, Iowa, for the first time ever. So they got with WHO and started talking about it. And when I came back home, we were selling HBO and I was going from town to town to sell these free previews.

And I thought, I’m traveling all over, why couldn’t I do this via satellite? So we got the VP of engineering at HBO and they said sure, when would you like the satellite. So for the first time in Iowa history, we brought a satellite uplink on a truck and transmitted 23,500 miles up and down. And that weekend we did $15 million for Heritage Communication selling HBO across the country.

All because of an idea that came from listening to Earth, Wind & Fire and being inspired.

Now talk about your role at High Tech Venture Capital

TR: Once you become an entrepreneur I didn’t want to go work for anyone else. I tried two or three ventures and failed at that. One venture that went along with that was I knew the World Wrestling Federation was the best show on cable television so I tried to do it for soccer and call is “Soccer Slam.”

It was indoor soccer, two balls, with professional soccer players who beat the crap out of each other. Trying to create all the drama like WWE. It got on Fox Sports World and Gala Vision but we got so busy with these HBO previews we couldn’t do it.

All of a sudden one day we are talking about patents, and I go into the store and see Soccer Slam as a video game. It inspired a video game, they didn’t realize we had it patented and ultimately Sony bought the rights.

But that got us into something called the Emerging Growth Group, we all wanted to help Iowa companies. We probably started 15-20 companies, some are still in existence today.

Our goal was just to get Iowa companies started but with the tech bust in 2001, the company dissolved but hopefully, it inspired others and that’s exactly what happened today when we talk about people getting Federal grants because this town is now rocking in the tech world.

Around 2003, you ran the zoo?

TR: I got a call from Governor Ray and they said they are going to close the zoo. We took it over as a nonprofit foundation, cash flowed it in a year and got about $13 million in an endowment. So the zoo will be around forever, but talk about being able to see the kids smile every day, it was a really fun deal.

My job was the marketing, operations and the business side of it. We started “Zoo Brew” because what do millennials want? Booze. And it’s going really well.

Up to $16.5 million was stolen or embezzled from the Iowa Lottery, talk about what the hell happened?

TR: This could happen to anyone and if you take anything away, technology is if X then Y, but this was a basic principle of accounting which is checks and balances.

Iowa wanted to have a big jackpot of $1 million and we got with other states and consolidated and ultimately did Powerball so we could pool our money because we needed to compete with New York and Chicago who have the million dollar jackpot.

So in 2003, we decided to do some regional games and hired a programmer by the name of Eddie Tipton.

He came in and said it would be a lot more efficient to do the draws with a random number generator. So Eddie put together a random number generator and in 2003 he added some malicious code.

In 2005, his brother claimed a Jackpot in Colorado, in 2007 his friend picked up a Jackpot in Wisconsin and in 2011 he got a little greedy and bought one in Iowa and we busted it.

And in Iowa, the honesty of elected officials kept telling me they didn’t care what we took in or what we made for money, but just make sure the games are fair and honest.

We do $80 billion in lottery sales in America today a year.

So the question is, how did he do it?

Eddie put a malicious code in the random number generator that a few variables:

  • If the draw is done on one of three days
  • And it was on a Wednesday or Saturday
  • And it was after 8 p.m.
  • And then add the computer, because we switched between two for randomness,

Then it would generate specific seeds to be able to somewhat guess the number. It was still random but he could narrow it down from 200 to 30 or 40 variables. He programmed and coded the machine, compiled the machine and he maintained the machine. And he knew what the draw officers were doing so he could actually guess how many draws he had.

So he would give that to his brother, who was a Bigfoot hunter in Texas. His brother had an associate who went to Colorado to buy the ticket for ten percent of the proceeds. And his friend went to Wisconsin and bought it himself. Then Eddie bought one himself here in Iowa and he’s not allowed to buy a ticket here.

He got greedy.

So they call me while I’m on a cruise ship on vacation and say they don’t want to pay the $16 million jackpot.

I said, ‘Oh shit.’

So from that point, who do you call in, what sort of agencies are there? Talk about that forensics process…

TR: First off, because of the checks and balances we have, we knew exactly when somebody checks a ticket and we probably have you on camera.

We have a full security department that are all ex DCI and police officers. They knew something stunk when they called, so once we have fraud we have to go to the DCI and Attorney General’s office. That was in 2012 when we began and knew there was a problem.

So at that time, there were only four stores in Iowa that along with the video, had audio. And that audio is what tripped him up. We saw him in doing something to the computer a month before the draw was done, the assumption was he put a rootkit into the machine with a thumb drive because he had access to maintain. That’s when we went in and the jury within two hours said guilty.

It was all circumstantial evidence, we did not have a smoking gun. But again, fraud and catching it doesn’t happen without the checks and balances.

As we look to the future, what’s the role of Chief Executive Officer in security for your organization?

TR: You’ve got to have checks and balances, the security person with the programming people. You need that check and balance and then encouragement to check in on it.

What is the future look like for the Lottery and what changes have been made because of this?

TR: Eddie Tipton did not work for the Iowa Lottery number one. But we pushed hard to get the multi-state lottery to put the checks and balances so the person who programs doesn’t compile and the person who compiles doesn’t oversee the maintenance. We put a lot more checks and balances in place.

And I feel very comfortable in saying play the Lottery. It’s the highest of integrity, we’re there to watch and the government oversees.

What is Eddie Tipton doing now?

TR: He’s in Clarinda, Iowa, he got up to 25 years. That was a pretty heavy sentence but again we were gambling with an $80 billion business.

Now some fun questions…Star Wars or Star Trek

TR: Star Trek

Favorite curse word?

TR: My uncle was kind of religious and he would say ‘God damnit’ and you never thought he was taking the lords name in vain.

Favorite caffeinated beverage?

TR: Diet Coke.

Crash at a friends house or stay at a hotel when out of town?

TR: Today, stay at a hotel but ten years ago I probably would stay at a friends house.

Favorite word?

TR: You bet, oh wait that’s two words.

Least favorite word?

TR: Anything I can’t pronounce.

Comedy or dance club?

TR: Comedy club.

Sound or noise you love?

TR: Silence.

Sound or noise you do you hate?

TR: Screeching tires.

What profession would you want to attempt?

TR: TV game show host.

What profession would you absolutely not want to try?

TR: Accounting.

If heaven exists, what would you like to hear God say at the pearly gates?

TR: You had a lot of fun in your life.

TechBrew Schedule
Here is the complete 2018 schedule for TechBrew events in Des Moines. The networking events are held on the second Friday of each month at West End Salvage in downtown Des Moines.

Previous coverage of TechBrew events in 2017

Linc Kroeger on Pillar Technology –  Dec. 8

John Bertran of Kreg Tool – Nov. 10

Ben Milne of Dwolla – Oct. 13

Rich Schappert of Casey’s General Store – Aug. 11

TechBrew: Q&A with Iowa Lottery CEO Terry Rich | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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