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He was an app developer who saw an opportunity to fill a gap that companies will pay for.

So Adam Hass founded in July of 2017 to help companies build better applications for their customers and retain their current users. helps companies track how their app is doing, once it has been released and users are interacting with it.

Hass said he was developing apps at a marketing company before starting

“There’s good parts and hard parts,” Hass says. “You wear a lot of hats so you might be working on product development part of the day but then doing sales calls, customer support, networking…”

Hass said is based in Johnston with five employees.

Time management

As a software developer by trade, Hass says it’s easy for him to get stuck in the same routine of keeping his head down and focusing only on the product. But he said he’s been intentional about attending the Full-Time Founders meetup at Gravitate in downtown Des Moines, 1 Million Cups in Des Moines and events hosted by the Technology Association of Iowa.

“It helps you stay motivated,” Hass says. “I knew these things existed but when you are heads down trying to develop product and not really taking a breath to get out and do that. I didn’t prioritize it until later on but I definitely wish I would have sooner.”

He said it was easier to be more involved in the community once their product had gone to market and customers were paying for it. Hass said now has clients in five countries and are monitoring metrics for users in 40 countries.

Hass said it was through 1 Million Cups that he came in contact with a potential investor.

“I presented at 1 Million Cups earlier this year and someone watched the presentation and decided to reach out to me that they wanted to invest in the company,” Hass explains.

He’s hopeful to close the deal and announce it by the end of April.

For the rest of 2018 Hass says will continue to innovate its product and add new integrations for marketers and developers.

“I can’t really praise Iowa’s startup ecosystem enough, it’s like Iowa nice but with tech,” Hass says. “Being able to be out there and support other startups and the things going on now, we just need to keep up that momentum and keep it moving. I want to see Des Moines become one of those tech beacons.” A developer turns into a first time founder | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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