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Denim launches Smart Campaigns

Denim, the Des Moines-based mobile marketing platform for financial services, announced last week the launch of Smart Campaigns, the first solution for automatically testing and optimizing mobile advertising across local markets.

With the launch of a single ad campaign through the Denim platform, customers will now have the capability to test campaign variables, such as audiences or creative elements, in a highly personalized way.

The proprietary Smart Campaigns algorithm examines performance across any number of local markets and automatically reallocates the budget to the top performer in each location.

“Launching Smart Campaigns has been an idea since the beginning days of our company,” said Gregory Bailey, CEO and founder of Denim. “The original ethos of Denim has been to optimize and deliver better performance on behalf of our customers for mobile and social media advertising.”

As part of the Smart Campaigns launch, Denim has enhanced its Insights product — where customers can view, analyze, and share data analytics on campaign performance — to provide at-a-glance updates on campaign results. 

“We’re on a continuum to constantly make our software platform smarter and to make use of the vast amount of data we have,” Bailey said. “Smart Campaigns is one step to this journey that we’re on to provide better outcomes and results for our customers and to make our customers smarter at what they do in this world.”

Denim Summit

Denim Summit 2018, will take place on October 24 and 25 in Des Moines and will bring together leading viewpoints on topics relevant to the financial services industry: fintech and insurtech innovations, artificial intelligence, customer experience, digital marketing, and more.

This year the summit will be a two-day event with an opening reception on the 24th at Denim’s new office location in downtown Des Moines.

Speakers at the event will be:

  • Jason Andrew, co-founder and CEO of Limelight Health
  • Gregory Bailey, CEO & founder of Denim
  • Lori Bochner, VP of Marketing at Sammons Financial Group
  • Scott Campbell, Senior VP and Chief Client Officer at American National Insurance Company
  • Bernard Gerwel, Senior VP of American National Insurance Company
  • Adam Gregg, Lieutenant Governor of the State Iowa
  • Tim Hoskins, President of Quester
  • Derek Hyde, CTO and Senior VP business development at AscendIA 
  • Tiffany Tauscheck, Chief Strategy Officer Greater Des Moines Partnership
  • Charlie Turri, CTO of Denim

“It will be a great opportunity to invite the community to see the new Denim workspace, meet the team and see where the magic happens,” said Tim Laehn, Denim’s Director of Marketing.

Denim launches Smart Campaigns | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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