Skip to content Skip to sidebar Skip to footer

Performance Livestock Analytics raises $2.25 million to scale platform

Ames-based agtech company, Performance Livestock Analytics, recently raised $2.25 million that will allow them to scale their current platform.

The company’s flagship platform, Performance Beef, uses Bluetooth technology to track each pound of food that goes to each animal, along with each dollar associated with the animal. The technology provides producers with a more accurate, efficient way to feed animals.

In September, the company announced that their Performance Beef platform had surpassed one million head of cattle under management.

“We launched our platform roughly a year and a half ago. Since we launched it, its really taken the market by storm,” Performance Livestock Analytics CEO and co-founder Dane Kuper said. “We’re growing at a very fast rate and have a great opportunity to continue to accelerate that. Really our focus is on market adoption and deploying our platform in more places throughout the U.S. and internationally.”

So far, all of the company’s raised capital has come from angel investors and individuals rather than from larger firms, Kuper told Clay & Milk.

“At this point, we’re raising this round without any true venture capital institutional firms which we feel good about because we’ll have the adaptiveness we need as we continue to accelerate,” Kuper said.

Previous Coverage

Performance Livestock Analytics: Growing outside of Iowa – April 25, 2018

Performance Livestock Analytics raises $2.25 million to scale platform | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
This Pop-up Is Included in the Theme
Best Choice for Creatives
Purchase Now