Red Cedar launches seed fund to invest in Cedar Valley startups

Stratafolio presents at 1 Million Cups in Cedar Falls, Iowa. They were the second company invested in by the fund.

Red Cedar, a startup catalyst made up of entrepreneurs, private businesses, colleges, cities and economic development partners, recently launched a new seed fund.

Titled the Red Cedar Seed Fund, the strategic fund focuses on high-potential, early-stage companies in the Cedar Valley.

As of the beginning of 2019, the seed fund has invested in two early-stage startups—Terraoak and STRATAFOLIO.

The Seed Fund plans to invest a total of $200,000 per year over the next three years, spread among five to eight local early-stage startups. The investment amount for each company will vary based on the startup’s needs and plans for the funds, and the fund is still open to bringing on additional investors.

Danny Laudick, Executive Director of Red Cedar, explains that the seed fund is far more than just startup capital.

“The Seed Fund provides companies with a connection to a group of experienced, serial entrepreneurs who can provide advice, support and connections,” Laudick said in the announcement of the fund. “Our goal is to help these companies grow, and capital is just one of the components to help with that journey.”

The Seed Fund is currently made up of a group of nine investors, eight from the local community and one from Des Moines, all with strong local ties to the Cedar Valley. Investors are from a variety of industries and represent both individual investors as well as local businesses.