FanFood app lets you order concessions from your seat, raises $2 million

After having multiple bad experiences waiting for drinks at local bars, Carson Goodale decided he wanted to do something about it. Goodale envisioned people ordering their food and drinks from a mobile device and having a server deliver it to him opposed to waiting in line.

Goodale began pursuing the idea with his friends while attending the University of Iowa. That idea evolved into what is now known as FanFood.

“By the time we graduated we had an MVP app that we rolled out at my partner’s high school,” Goodale said. “At that point, I decided to go full time with it and moved into my dad’s basement.”

Three years later and FanFood, now based in Chicago, has 16 different venues listed on its app, including Principal Park in Des Moines and Guaranteed Rate Field in Chicago.

The app enables users to order concessions directly from a smartphone. Users can select from the concession menu, pay for their order and choose to pick up the order in line or have the food delivered to their seat. In addition to food, users can also purchase merchandise and receive notifications of discounts and deals through the app.

The company recently raised just over $2 million in new funding from Phoenix Sports Partners, a sports technology, media and marketing investment firm.

The funding will be used to grow the company’s team and continue to develop their technology.

“We want to bring tech in house and dominate in-stadium mobile ordering capabilities. That’s really what we’re going to hone in on,” Goodale said. “We’re at a point now where we can take these resources and really begin to innovate and do something special.”