This startup is offering virtual reality experiences throughout Iowa

Brandon Jorgensen, founder of Iowa Virtual Reality Labs, presents at CYstarters Demo Day.

Iowa Virtual Reality Labs (IAVR) is a new virtual reality entertainment company that offers indoor and outdoor virtual reality experiences in Iowa.

IAVR can be set up indoors or in one of their custom virtual reality trailers, which is primarily used at parties and events.

“I served four years in the army and while I was in the army we did a lot with simulators, very similar to virtual reality,” said Brandon Jorgensen, founder of IAVR. “That’s how I first got involved with it.”

IAVR encompasses a wide variety of experiences, allowing you to play games alone or with friends. Some of the games offered include 3-D drawing and sculpting, exploring Earth and other worlds, flight and racing simulation, boxing and sword fighting.

“Last year I started studying Industrial engineering at Iowa State. From there, just through professors I got interested in the business side of virtual reality,” said Jorgensen. “After looking at it a while, I saw that a lot of people were developing new software but nobody was providing the entertainment and actually helping it grow in the Midwest.”

Jorgenson spent eleven weeks this summer in the Pappajohn Center’s CYstarters accelerator program.

“The mentors really helped me realize that I needed to start off at a smaller, mobile concept,” said Jorgensen.

Going forward, Jorgensen says he hopes to expand the number of trailers they have, allowing the company to expand its coverage area.

IAVR will be available to experience at to tomorrow’s Party in the Park in Urbandale from 5 – 10 pm.

Previous coverage

Fifteen companies pitch their ideas at CYstarters demo day -Aug. 2, 2019