Skip to content Skip to sidebar Skip to footer

BluJaket updates app as it plans for big growth in 2020

For the last two years, BluJaket, a Davenport based company, has been helping local businesses send targeted deals and coupons to users that have the BluJaket app.

BluJaket is a subscription-based platform for businesses to create and distribute digital coupons within a targeted, geotagged locations. Starting at $50 a month, businesses have unlimited control over what specials they offer, and how often the special is offered. Today, BluJaket has nearly 11,000 users in the Quad Cities and small pockets of users and businesses in Iowa City and Des Moines as well.

“One of our biggest issues this year was we grew too fast and too soon without having the business processes, tools and peoples in place,” said Michael Lawrence, co-founder and CEO of BluJaket. “So we sort of took a step back this year because we sort of ran before we could walk a little bit.”

In 2019, BluJaket has largely focused on internally on setting themselves up for rapid growth going forward. This includes a big end-of-year update to their app that will allow the company to scale.

The update will include several new features including a loyalty program for businesses and what the company is calling “BluJaket Local,” an online business directory that will connect with the app and feature and promote businesses, giving them an online presence to help them with SEO and exposure.

“Now that we’re ready to scale we’re going to release this new update and hit hard in 2020,” said Lawrence.

BluJaket plans to get Des Moines and Iowa City to the same maturity level as the Quad Cities before expanding to other cities and states, Lawrence told Clay & Milk.

“Our end goal is to be in all 50 states in the next five to ten years which is doable now thanks to the scalability of the software itself,” said Lawrence. “Any restaurant in the country can sing up for BluJaket today and make their money back within 30 days. It’s a very powerful and useful tool for restaurants and retailers to increase sales.”

Previous coverage

BluJaket: Providing a platform for companies to send you deals -April 19, 2018

BluJaket updates app as it plans for big growth in 2020 | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
This Pop-up Is Included in the Theme
Best Choice for Creatives
Purchase Now