IEDA awards innovation funding to five startups

The Iowa Economic Development Authority (IEDA) Board has approved innovation funding for five Iowa startups.

The startups — located in Ellsworth, Iowa City, Marion, Des Moines and Roland — received a total of $175,000 in funding.

Here are the startups that were awarded funding:

Eagle’s Catch

Eagle’s Catch, an aquaculture company headquartered in Ellsworth, provides safe, fresh and sustainable seafood. The company is currently constructing one of the largest indoor fish farms in the world to produce tilapia, one of the world’s most popular seafood products.

The company was awarded a $100,000 Demonstration Fund loan for purchasing production-optimizing equipment.

Apollo Technologies

Iowa City-based Apollo Technologies is an internet-based hiring platform designed to match healthcare facilities requiring temporary positions with healthcare providers to ensure all needed services are available at their location. This program allows Apollo’s clients the ability to rapidly fill positions on an on-demand basis.

The company was awarded a $25,000 Proof of Commercial Relevance (POCR) loan for IP development and evaluation, proof of concept work, product refinement, market planning/market entry activities and key personnel.


Based in Marion, the online marketplace ShopWhereILive helps local businesses, handmade artisans and service providers overcome the barriers of traditional in-person-only sales.

The company was awarded a $25,000 POCR loan for market analysis research, product refinement, key personnel, digital marketing, market planning/market entry activities and IP development.

Trade Labs

Trade Labs, based in Des Moines, is a social marketplace for stock trading education. The platform allows experienced traders to post/create content for inexperienced traders for a monthly subscription fee.

The company was awarded a $25,000 POCR loan for software development, research, software integrations and legal/administrative expenses.


NXGenCare in Roland created a smart toilet seat to help Skilled Nursing Communities/Healthcare Centers automate the charting process of residents by tracking their behavior. This technology provides feedback on a person’s daily well-being and identifies early signs of potential health problems.

The company was awarded a $25,000 POCR loan for proof of concept work and product refinement.

Previous coverage

IEDA awards grants to three entrepreneurial assistance providers, one startup -Feb. 26, 2020

Iowa City Startup Apollo refocuses platform to help tackle coronavirus -March 18, 2020

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