Bimm Ridder Sportswear, a Cedar Rapids-based screen printing business, has announced the launch of custom branded face masks to provide businesses with an opportunity to get their brands in front of customers while complying with public health recommendations.
The company has been a long-time provider of apparel and headwear for Minor and Major League sports teams, including baseball. This year, however, with COVID-19 affecting the baseball season, Bimm Ridder’s revenue stream was impacted significantly.
For co-owner, Gary Ficken, this is not the first time he and the company have weathered challenges. In 2008, a historical flood ravaged downtown Cedar Rapids, where Bimm Ridder operates. Ficken helped to rally the city’s business owners and participated on a task force that led to the recovery and rebuilding of Cedar Rapids’ small businesses.
“When we faced the flood of 2008, we thought that was a disaster,” said Ficken. “COVID-19 makes the flood seem like a picnic. This pandemic essentially stopped all events for which we supply apparel. We had to think of something that used our capabilities and that is in need during this time. These masks are a way to keep our employees working, and at the same time, provide a customized item that businesses need to purchase anyway.”
The customizable face masks are 3-ply, with 4-way stretch ear loops. They come in a few color combinations and can be custom screen printed with a business’ logo. Bimm Ridder can accommodate any order size from small to large volume.