ISU graduates launch app to make online shopping faster

Two Iowa State University graduates have created a new app designed to make online transactions faster and more convenient for consumers.

Founded by Aaryaman Anerao and John Jago, PeachPay is an application consumers can download on their smartphones to connect with online merchants to complete their purchases. Users enter their credit card information, shipping address and name into the app. Then, they can shop on websites that utilize the application.

When users want to make a purchase, they can hit a website’s “PeachPay Button” and be directed to a QR Code. They can scan the code with their smartphone and complete the transaction without having to enter their information over again.

“The checkout is just part of the equation,” said Anerao. “After that, there are still a lot of post-payment experiences like tracking and sharing the item. We address that aspect and make those easy as well.”

Not only do the PeachPay founders want to improve the shopping experience, they also want to improve the selling experience for merchants. Right now, the company founders are reaching out to small businesses that may have little to no e-commerce presence. The platform would allow smaller businesses to sell their products conveniently during a time when online shopping is overwhelmingly popular. Anerao said PeachPay is working directly with businesses to build their e-commerce availability.

Earlier this year, PeachPay was one of eleven companies to be accepted into the 2020 cohort of the ISU Startup Factory.

PeachPay is available for free download on iOS and Android devices.

Previous coverage

ISU Startup Factory accepts 11 teams into its ninth cohort -June 30, 2020