John Deere has announced the acquisition of Harvest Profit, a farm profitability software company based in Fargo, North Dakota.
The company, which has focused on helping farmers understand their crop production costs and revenue, was founded by Nick Horob in 2015.
“Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis,” said Lane Arthur, Vice President, Data, Application, and Analytics at John Deere in a release. “This software will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations.”
“Harvest Profit builds on the John Deere goal of providing cutting-edge technology solutions that empower our customers to make more informed decisions,” Arthur said. “This software provides financial visibility for the customer of their operations enabling confident and proactive management decisions that make them more profitable and sustainable.”
Deere says Harvest Profit will retain its brand name, and that the software will be available through John Deere’s Operations Center. Financial terms of the acquisition were not made public.
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