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IEDA awards funding to three startups

The Iowa Economic Development Authority (IEDA) board has awarded innovation funding to three Iowa startups. In total, $525,000 was awarded. Here are the three startups that received funding.

Farmer’s Risk (Ames)

Based in Ames, Farmer’s Risk is a software platform that aggregates the critical risk management components used by farmers. It aggregates crop insurance choices, cash sales data, and futures and options data that farmers use and removes the barrier to making separate decisions for each component.

The company was awarded a $25,000 Proof of Commercial Relevance loan for market planning/entry activities.

WINPRO (Clive)

WINPRO of Clive produces plasma-based health products for dogs. Using animal blood proteins, the company has created five products that address the most common health problems facing dogs.

The company was awarded a $250,000 Propel Fund loan for market analysis, product refinement, market planning/entry activities and key personnel.

Member Marketplace (Marion)

Marion’s Member Marketplace offers e-commerce marketplace platforms for communities and their small businesses to sell online together. Connecting similar businesses, brands and products into a single online marketplace enhances customer experience, efficiency and marketing opportunities. As businesses are challenged to adopt e-commerce presences, Member Marketplace is expanding into new states across the U.S.

The company was awarded a $250,000 Propel Fund loan for product refinement, market planning/entry activities and key personnel.

Previous coverage

Ames startup Farmers Risk receives $50,000 investment from Ag Startup Engine -July 30, 2021

WINPRO Pet Closes $3 million Series B Round from Next Level Ventures -June 18, 2021

IEDA awards funding to three startups | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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