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Growers Edge acquires FarmlandFinder’s software assets

Growers Edge, a provider of data-driven financial technology (fintech) solutions for the agricultural industry, announced today the acquisition of the lending and appraisal software, as well as the farmland sales website from FarmlandFinder.

The acquisition by Growers Edge will build on the company’s innovative warranty-backed Crop Plans and financial software and services for the ag industry. 

FarmlandFinder was launched in 2016 as an online suite of tools to bring transparency to the ag real estate market for farmers and help farmland real estate professionals and lenders with property acquisition, valuation, and analysis. New York City-based EasyKnock acquired FarmlandFinder’s brand, URL, and farmland sale-leaseback platform in August 2021.

“For generations and across all economic conditions, farmers have had to shoulder the risk of feeding the world’s population on their own,” said Dan Cosgrove, CEO of Growers Edge in a release. “This acquisition will add tools and resources to strengthen our innovative risk management solutions and expand our focus to help farmers and landowners make data-driven decisions that mitigate risk and better manage their assets and operations.”  

Growers Edge partners with retailers and ag manufacturers across the U.S. to deliver grower-relevant solutions to meet the ag industry’s ever-changing demands. The company uses data and analytics to build warranty-backed Crop Plans with retailers, cooperatives, and seed companies across the country and recently deployed a fully digital financial software and services input lending platform to complete its suite of tools and solutions. 

“The acquisition of the FarmlandFinder software assets strengthens our financial service tools to bring greater value and more options to growers and our current and future business partners,” said Hollie Bunn, Executive Vice President and Chief Lending Officer of Growers Edge. “Our goal is to build innovative technologies, financing, and risk management options to serve rural America and build a more resilient ag ecosystem.”  

Previous coverage

FarmlandFinder acquired by New York-based EasyKnock

Growers Edge Secures $5 Million Debt Facility from Silicon Valley Bank

Growers Edge Closes $40 Million Series B round

Middle Bit: Growers Edge wins Agtech Finance Solution of the Year award
Growers Edge acquires FarmlandFinder's software assets | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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