This story is the first in a series titled “Innovation in Cedar Valley,” an exploration of startups, individuals and innovative trends in the Cedar Valley. The series is sponsored by Launch Cedar Valley, a nonprofit connecting the starters, creators, and builders in the Cedar Valley.
For the past several years, Ehrich Pakala and Stephen Bowser have been helping companies better manage, understand, and navigate their data. Pack Moose is a Cedar Falls-based company that provides database setup and management, data visualization, statistical modeling, and machine learning services to companies throughout the Midwest.
“Initially, we’re just doing a lot of ad hoc projects — projects in data science, data management, forecasting, some spreadsheet work, you name it,” said Pakala. “And then, in the last couple years, we started to get pretty serious about scaling the operation up and getting more focused on just building predictive models using the most cutting-edge machine learning techniques.”
Pack Moose currently has three AI-powered products for realtors listed on its site.
- MAP Score, the probability that an individual will buy at home in the next six months.
- REPS Score, the probability that a homeowner will sell their home in a period of time, four to 12 months from the time the scores generated.
- RCAP Score, the probability that somebody will move into a specific region.
“We recently partnered with a data aggregator that gives us a relatively unique market opportunity with real-time collision data,” said Pakala. “We’re able to capture ithe vast majority of all accidents that occur in North America, within a matter of hours from the time that happens, down to real specific information about the vehicle and what parts were ordered, things like that. And so what we hope to accomplish with that is enter into the automotive space, along with the real estate space.”
Pakala says that he takes a lot of pride in Pack Moose’s positive company culture and that the company has developed agreements for its team member that compensates them based on the success of the products that they work on.
“Right now, that’s as simple as paper contracts that are profit-share oriented but we’ve got big ideas for how we want to scale this forward in the future,” said Pakala. “And I think tokenizing all of our production, and having tokenized digital assets that are owned by the community group, rather than by an individual is something that we’d like to pursuein the future. I think blockchain technology is something that is going to continue to be more and more relevant as time goes on. So that’s a direction that we’re looking at with some anticipation and we’re excited about it, we have a work culture that we all are really proud of.”