Red Lab Technologies, a web design, development and digital marketing firm in Cedar Falls, announced last week that it has been acquired by Vested, a financial services communications firm,
Red Lab will provide Vested’s clients with access to its expertise and services in key areas like design and development, search engine optimization, search engine marketing, paid social advertising and marketing automation.
“We are thrilled to join the Vested platform,” said Greg Jass, CEO of Red Lab in a release. ”Red Lab’s design, development, and digital marketing services, combined with Vested’s financial communications expertise will unlock new opportunities to amplify our clients’ brands.”
Founded in 2014, Red Lab specializes in partnering with healthcare and finance companies looking to bolster their marketing teams. Red Lab works with clients from early-stage businesses to Fortune 50 companies, like Grayscale and DispatchHealth, to develop digital marketing strategies and websites.
“Vested and Red Lab have been long-standing partners of the Grayscale team, and have been instrumental in building a brand that is now synonymous with crypto investing,” said Michael Sonnenshein, CEO of Grayscale. “Vested brings unique financial expertise and strategic marcomms consulting, and Red Lab brings deep development and digital skillsets. I’m thrilled to see these two partners join forces.”
As part of the acquisition, Red Lab and Vested will continue to operate as two distinct brands. The terms of the deal were not disclosed.