GW Nutrition, a Slater-based startup that is developing a technology to improve food ingredients, has received an initial investment of $50,000 from Ag Startup Engine.
GW Nutrition arises from the leadership and innovation of Gross-Wen Technologies, who was Ag Startup Engine’s third investment in 2017. This new, separate venture will utilize patent-pending technology on “high value ingredients where neutralization of flavor, odor and color create a competitive advantage.” Their first product will be an algae protein with a reduced sensory profile and will be offered as an alternative to whey, soy, or animal-based proteins.
“GW Nutrition is another attractive business leveraging algae technology,” said Kevin Kimle, Ag Startup Engine Co-Director. “The leadership team at GW Nutrition brings tremendous experience in taking novel food ingredients to market, and the potential demand for algae-based protein ingredients is significant.”
“The demand for sustainably sourced alternative protein continues to grow rapidly,” said Anita Norian, President of GW Nutrition. “To meet this growing demand, new technology will be required to allow the utilization of alternative proteins in the mainstream food market. We selected algae as our first target ingredient due to its sustainability and high-quality protein. An algae with a reduced organoleptic profile can be broadly applied to meet the alternative protein demand in the market. We are excited to partner with the Ag Startup Engine team and its wide network to help accelerate our growth.”