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EasyKnock relaunches FarmlandFinder platform

EasyKnock today announced the relaunch of FarmlandFinder, an online sale-leaseback platform for farmland.

The new FarmlandFinder platform will exclusively offer sale-leasebacks to farmers and can help them achieve goals such as strengthening balance sheets, funding operations, eliminating debt, and buying more land.

“As a fifth-generation dairy farmer, I have seen firsthand the difficult situations created when farmers are unable to access their land’s equity. We are proud to launch this program that I know will be a welcome solution for many U.S. farmers,” said Steven Brockshus, FarmlandFinder’s founder and current VP of EasyKnock in a release.

Originally launched in 2016, FarmlandFinderr allows farmers to access the equity in their land by purchasing the land and renting it back to the farmer. Farmers have the option to repurchase their land at any time during the term of their lease, or to direct FarmlandFinder to sell it to a third party. 

EasyKnock acquired certain assets of FarmlandFinder in August 2021. The innovative sale-leaseback program aims to provide farmers with the opportunity to convert their land’s equity while maintaining operations.

“We are committed to serving U.S. farmers, the foundation upon which our whole country grows.  Our goal is to help American farmers achieve financial freedom with our new program. We’re on an important mission to help them access the resources they need in both good times and bad,” said Jarred Kessler, EasyKnock co-founder and CEO.

EasyKnock relaunches FarmlandFinder platform | Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at
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