PepsiCo and Archer Daniels Midland (ADM) are partnering on a regenerative agriculture initiative that aims to 2 million acres of farmland by 2030.
The agreement is expected to last over seven years and will initially enroll corn, soy and wheat farmers in Iowa, Kansas, Minnesota, Illinois, Indiana and Nebraska. The growers will receive financial incentives, plus technical and agronomic support for using practices like cover crops, reducing tillage and engaging in responsible pesticide use.
The project’s efforts in Iowa will work with Practical Farmers of Iowa and will take place in Cedar Rapids and Clinton, where ADM’s facilities are located reports The Gazette.
The project’s goal is to eliminate 1.4 million metric tons of greenhouse gases at the farm level, according to a press release.
“Today’s announcement is a major step forward, as we work with a partner whose values align with our own to scale up regenerative agriculture in a way few other companies can,” said ADM Chief Sustainability Officer Alison Taylor in the release.