Tractor Zoom, an Urbandale-based auction marketing and equipment pricing company, has raised $5 million in Series A funding for its digital marketplace that streamlines the equipment-procurement process for farmers and vendors.
The funding round was led by Builders VC of San Francisco and Bienville Capital of New York. Next Level Ventures, ISA Ventures, Ag Ventures Alliance, Wintrust Ventures, Innova Memphis, and HPA also participated in the round.
“This funding will allow us to continue our mission of helping leaders make empowered, data-driven decisions when it comes to buying, selling, financing, and insuring heavy equipment,” said Kyle McMahon, CEO and Founder of Tractor Zoom in a news release. “We set out to bring transparency to heavy machinery data and we remain invigorated by the prospect of continuing this work and helping our customers solve their biggest pain points when it comes to finding, financing, and valuing equipment.”
Tractor Zoom last raised $3 million in 2020, and has since that time added over 1,450 equipment suppliers to its platform and grown its user base by 400%.