RAYGUN being a store centered around humor was one thing that attracted The Onion. “We’re excited to partner with another strong, Midwestern brand,” said The Onion’s managing editor, Jordan LaFlure in a press release. “The character of The Onion is global, but we—the people who produce it—are very much here in Chicago. So we’re familiar with RAYGUN and already wear their merchandise. They’re very good at what they do, and it just seemed like a very natural pairing that was frankly overdue.”
“It’s great to hear people walk around the store and laugh at product,” said RAYGUN owner and founder, Mike, Draper. “I mean, the product is MEANT to be laughed at. It would be sadder if they were laughing at a product that wasn’t supposed to be a joke.”
The clothing store recently opened a new store in Davenport, located at 201 Second. St. The new story is the company’s fifth in-state location.
The collaboration is only scheduled to last through the holidays, but more may be on the way in the future.