PropelDay (previously Propel), a Des Moines company that provides fractional executive services to mid-size companies and startups, has acquired BlackGreyGold Solutions, an advisory business based in Southlake, Texas.
As a part of the acquisition, Barry Lingelbach and Matthew Hargrove have joined PropelDay as Managing Partners responsible for growing the company’s new Fractional COO solutions.
“We are excited to have Barry and Matthew, two highly experienced leaders and operators, join our rapidly growing team of fractional executives,” said Gregory Bailey, CEO of PropelDay in a news release. “In addition to our fractional CMO solutions, our Fractional COO solutions will be tremendously valuable to business clients by helping them scale and optimize their growth. We’re moving forward and expanding how we help businesses grow.”
As the company expands beyond Fractional CMOs and expert marketing freelancers, it is also rebranding to PropelDay.
“We are excited to join PropelDay as Managing Partners and look forward to working with our team to drive expansion and growth for our customers,” said Barry Lingelbach. “Our Fractional COO solutions provide a flexible and cost-effective way for companies needing to improve operations and profitable growth. By leveraging the expertise of a seasoned COO on a part-time basis, businesses can achieve the operational efficiencies and strategic insights they need to thrive in today’s competitive marketplace.”