One year ago, Erica Cole appeared on Shark Tank to showcase a concept that she believed would help an underserved demographic in need.
No Limbits, an adaptive apparel brand looking to increase comfort, confidence, and independence for those who struggle with clothing due to a disability, was created in 2018 after Erica lost her leg in an accident. After presenting her brand to the sharks, Erica was able to close a $1.4M seed round with investors Mark Cuban and Emma Grede.
Since then, the company has worked toward becoming a go-to brand for adaptive apparel via its expanded product offerings.
Last Friday, Cole returned to Shark Tank to discuss the growth of No Limbits and the milestones that the company has achieved since first appearing on the show in 2022, and also debuted new products including:
The Sensory Tee: The new Sensory Tee is ideal for everyday wear or exercising, designed with Drirelease Jersey and moisture wicking fabric so the shirt stays dry, cool, and fresh. Additionally, FRESHGUARD Odor Control technology within the fabric works to reduce odor caused by bacteria in textiles. The shirt does not have a tag and also includes flatlock comfort seams to ensure they are not touching skin or causing discomfort.
Wheelchair Pant: Designed for wheelchair users and those sitting for extended periods of time, the Wheelchair Pant features a hidden catheter loop and side waist zippers to make dressing and self care easy to manage. The pants are also designed with thigh pockets to ensure any personal belongings are easily accessible and stay put throughout the day. To ensure durability, the wheelchair pants are made of 4-way stretch fabric and designed to have a higher back rise, meaning any movement throughout the day does not impact comfort or coverage.
Limited Dexterity Leggings: The Limited Dexterity Leggings are made of 4-way stretch fabric to provide functionality when exercising, running errands, or wearing around the house. Reinforced belt loops provide users with a tool to pull the leggings up without fear of breaking the belt loops. The leggings are also designed with a wider waistband to create more comfort. The magnetic pockets make storing and accessing personal items easy and secure.