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Mooney: How we’ve built a rocket ship at Nebullam
Guest post by Clayton Mooney. Startups are hard. My mentality when building companies is that every day is day 1. I’m bad at celebrating wins. So, here goes a couple of brags about how we’ve built a rocket ship at Nebullam because of our team. In 2020, our software team was all remote, and no…
Mooney: Founders need to think bigger
Guest post by Clayton Mooney. I returned with ZERO promising leads, my first 3 trips to Silicon Valley. Meetings led to “you’re too early for us,” “it’s not a right fit, but please add us to your updates,” and “I challenge you to think bigger.” One of these pieces of feedback is not like the…
Mooney: Doing things that do not scale
Very rarely do we build something that assembles its own legs, understands the direction it needs to go, and then moves. At Nebullam, we’ve built many pieces of growing equipment and business models which never gained a heartbeat. In our first 3 years, we saw our company as a provider of growing equipment, to new and…
Mooney: Good, Bad, & Learning Founders
Guest post by Clayton Mooney. Topics that will repeatedly pop up when building a company from the earliest stage, and the various mindsets a founder can have while going about them. Being self-aware as a founder is difficult. Maybe it’s because none of us actually know what’s going on, or if the direction we’re going…
Mooney: Ways to light money on fire
Guest post by Clayton Mooney. My experiences with entity filings and vesting when building a company Throughout this month, I’ve received questions from people on how to form their company. Here are my experiences with KinoSol and Nebullam. I hope they help you think about which direction makes the most sense for you and your…
Mooney: Advice for startup founders
Guest post by Clayton Mooney. As a founder, I’ve been guilty of taking any and all advice. That’s because many of us have a hard time filtering the good advice from the bad advice. Why is that? Maybe it’s simply because we don’t know what we don’t know. If on day one you meet with…
Mooney: Building
If you're the non-technical co-founder of your startup, like me, you may be asking yourself how to best be making progress at times. I wish I had known the answer to this question many years ago. The answer is, BUILD.  Build what? I can't code to be building Nebullam's dashboard which runs our food growing equipment,…
Clayton Mooney’s 2019 Forecast
For me, 2018 has been a year of realizing more efficient ways to build a technology startup. But those realizations only started to occur when I thought critically about startup ecosystems playing not only to their strengths, but also being transparent about their weaknesses. Below is a set of recaps, lessons learned, and resources which…
Mooney: Team building in early stage startups
Early stage. Maybe you know the problem you are solving. Maybe you have figured out who your customer is. Maybe you have developed a prototype. Maybe you have recently entered an elevator pitch competition, or you are just starting to share your business idea in a networking setting. Now you need that technical engineering co-founder,…
Entrepreneur of the Month
Mooney: Meet the April entrepreneur of the month
Building any business takes time. If you were sitting there, contemplating taking the entrepreneurial plunge on your idea, would you feel better or worse if someone told you it’d take 10 years to see the vision you’re envisioning? It’s tough to be so long-term minded, but any successful entrepreneur will tell you that building…
Clayton Mooney, Author at Clay & Milk
A central Iowa ag-tech accelerator has secured more backers and finally has a name. The Greater Des Moines Partnership first announced the accelerator last year, naming four initial investors. On Monday, the Partnership said the program will be called the "Iowa AgriTech Accelerator" and named three new investors. The new investors include Grinnell Mutual, Kent Corp. and Sukup Manufacturing, all Iowa companies. They join investors Deere & Co., Peoples Co., Farmers Mutual Hail Insurance Co. and DuPont Pioneer. Each investor has agreed to put up $100,000 for the first year of the accelerator. Startups entering the program will receive $40,000 in seed funding in exchange for 6 percent equity. Tej Dhawan, an angel investor and local startup mentor, is serving as interim director until the AgriTech Accelerator names a permanent leader. Dhawan held a similar role with the GIA before Brian Hemesath was named as managing director. As interim director, Dhawan said his main job includes hiring the accelerator's executive director, establishing a business structure and initial recruiting for the first cohort. The accelerator will place few filters, such as location and product, on the applicant pool, Dhawan said. "When you’re seeking innovation, innovation can come from every corner of the world so why restrict ourselves," he said. One area the the AgriTech Accelerator won't recruit from is biotech. For its first cohort, the AgriTech Accelerator will work out of the GIA's space in Des Moines' East Village, Dhawan said. A future, permanent home is still to be decided. The accelerator's program will host startups from mid-July through mid-October, ending with an event connected to the annual World Food Prize. The GIA, which the AgriTech Accelerator is based on, also ends with presentations at an industry event. The accelerator has also started lining up a mentor pool. The Iowa Corn Growers Association, Iowa Soybean Association and the Iowa Pork Producers Association have agreed to provide mentors, as has Iowa State University. While the AgriTech Accelerator is loosely based off of the GIA, it will differ in its business structure, Dhawan said. The GIA runs through a for-profit model for both operations and its investment fund. The AgriTech Accelerator will have a nonprofit model for its operations and a for-profit setup for its fund. Dhawan said the nonprofit model is being used so the accelerator can better work with other nonprofit partners, such as trade associations. "These are all organizations that are nonprofits and can be amazing stakeholders without ever having to be investors in the accelerator," he said. "It becomes easier to work with trade associations in their nonprofit role when we are also a nonprofit." When it's up and running, the AgriTech Accelerator would be one of a handful of ag-focused startup development programs in Iowa. Others include the Ag Startup Engine out of Iowa State University and the Rural Ventures Alliance from Iowa MicroLoan. Matthew Patane is the managing editor and co-founder of Clay & Milk. Send him an email at mpatane@clayandmilk.com.
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