Performance Livestock Analytics acquired by Zoetis

Ames-based agtech company Performance Livestock Analytics announced today that it has been acquired by New Jersey-based Zoetis.

Zoetis, an animal health company that develops, manufactures and commercializes medicines, vaccines and diagnostic products, says acquiring Performance Livestock Analytics will help it accelerate progress in precision livestock farming and improve sustainability of producers’ operations.

“The addition of Performance Livestock Analytics is an important part of our strategy to bring precision livestock farming to our customers to help improve the health of their animals and the sustainability of their operations,” said Mike McFarland, Executive Vice President and Group President of Accelerated Growth Businesses for Zoetis. “The team at Performance Livestock Analytics has successfully applied Silicon Valley technology learnings to the needs of livestock producers, and we are thrilled to have them join us at Zoetis to continue leading the way in digital and data analytics for livestock.”

Performance Livestock Analytics was the first company to offer cloud-based data management to beef producers, and its Performance Beef solution now combines cloud-based technology with automated on-farm data collection to provide powerful analytics that help feedlot managers make better decisions across financials, nutrition and animal health.

“Our digital platform changes how livestock producers manage their business. Real-time, accurate data allows producers to make better management decisions to help boost efficiency and profitability,” said Dane Duper, co-founder and CEO of Performance Livestock Analytics. “Both our culture and vision align well with Zoetis. Now, as part of Zoetis, we will be better positioned to provide practical technology solutions to improve livestock health and sustainability for our customers.”

This marks the second acquisition of an Ames-based agtech company in the last year as Smart Ag was acquired by Raven Industries last November.

Financial terms of the transaction were not disclosed.

Previous coverage

Performance Livestock Analytics raises $2.25 million to scale platform -Nov. 8, 2018

Performance Livestock Analytics: Growing outside of Iowa -April 25, 2018

AgTech startup Performance Livestock is eliminating paper from the farm -Sept. 18, 2017


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