ETALYC selected for 2020 University Innovation and Entrepreneurship Showcase

Ames-based startup ETALYC is one of 22 startups to have been selected to participate in the 2020 University Innovation and Entrepreneurship Showcase.

The virtual event is designed to highlight the role of federal funding for university-based research. The event targets members of Congress, their staffs, and national leaders in economic development and innovation policy.

ETALYC’s innovative technology is focused on improving traffic flow and safety.

Dr. Anuj Sharma is an Iowa State associate professor of civil, construction and environmental engineering. In 2016, Sharma and Vishal Mahulkar founded ETALYC, which evolved from a traffic incident management system, called TIMELI (Traffic Incident Management Enabled by Large-data Innovations).

Using machine learning and data analytics, TIMELI sorts through real-time traffic data to quickly find problems and alert the staff in traffic management centers.

In 2016, the research team was awarded a three-year $1 million National Science Foundation (NSF) Partnerships for Innovation (PFI) grant to advance, adapt, and integrate the technology into a specified, human-centered smart service system. More recently, ETALYC was awarded $225,000 in Phase I SBIR funding from NSF to develop and demonstrate the feasibility of its adaptive traffic signal solution technology.

This marks the third year that Iowa State and one of its affiliated startups have been selected to participate in the showcase since the annual event’s 2017 inception. Gross-Wen Technologies presented in 2017 and N-Sense presented and 2019.

Watch ETALYC’s full showcase below.


ETALYC is using technology to improve traffic flow, was accepted into Arcadis accelerator -March 27, 2019