Erica Cole, the founder and CEO of No Limbits, is getting the chance to pitch her startup to the investors of ABC’s ‘Shark Tank’ at the beginning of next month.
Cole, founded the company in Iowa in early 2019, inspired by the loss of a leg in a car crash a year earlier. She initially built the company while earning a chemistry degree at the University of Iowa, where she entered and won multiple business pitch competitions. In its early days, the company offered decorative covers for prosthetics before pivoting to make jeans with zippers on the legs to work around prosthetics more easily.
The company is fresh off an appearance at Runway of Dreams’ Fashion Revolution show in Los Angeles and was a recent winner of the Moosejaw Outdoor Accelerator program.
Now in its 13th season, the reality series has helped dozens of companies achieve breakthrough success, including many that have topped $100 million in sales.
“While I can’t tell you what happens, I can say it was one of the most incredible experiences of my life and Mr. Wonderful really is that scary,” wrote Cole in a LinkedIn post announcing her upcoming appearance on the show.
Cole’s appearance on the show will air on Friday, April 1 at 7 p.m. CT.